About
Built by retail operators, for retail operators.
Laminir is the layer above your systems, where the commercial decisions get made. It exists because the same gap showed up in business after business — and nobody was building for it.
Why it exists
It was never a data problem.
Retailers have a platform for commerce, one for stock, one for paid, one for planning, one for the ledger, and a spreadsheet holding the bits none of them cover. Every number a leadership team needs already exists somewhere.
What does not exist is one place that reads them together. So every department arrives with their own slice, all of them correct, and working out what it adds up to falls to the executive team — usually with the least time to do it, and usually too late to change the outcome.
Then the same thing happens to the direction. The strategy set in January stops applying by March, not because anyone abandoned it but because nothing was measuring against it week by week. And the work that would shift the position — the reorder, the clearance, the root cause of a returns problem — waits, because the week filled up.
Visibility, alignment, execution. Laminir is built for all three.
Beliefs
What we believe.
One position beats four opinions
Trading knows the revenue gap. Buying knows the cover position. Digital knows the paid numbers. Every one of them is right, and none of them has the whole picture. The synthesis is the product.
A decision, not a report
A dashboard hands you the numbers and leaves the interpretation to you. That interpretation is the work — and it is the part that takes a day when there is nobody in the room who has done it before.
Nothing drifts from the plan
You set the direction in January. Twelve weeks of soft trading later every department has quietly optimised for its own number. Something has to hold each decision against what the business actually committed to.
The reasoning has to survive
Six months on, nobody can say why the buy was made, what the alternative was, or whether it worked. People move on and the context walks out with them. A decision without its reasoning is an anecdote.
The arithmetic runs in code
Every figure is computed before the model sees it. The commentary restates numbers; it never derives them. The same input produces the same answer every time — which is the difference between a tool a board can act on and one it cannot.
The team
Kylie Cumming
Founder
25 years across global fashion and consumer retail — Ralph Lauren ANZ and UK Europe, Bonds, Camilla and Marc, Hello Molly Group — in CEO, General Manager and Executive GM roles. Judge at the Ragtrader Australian Fashion Industry Awards.
“Every week began with multiple dashboards, the trade deck, an update on the market, and what we'd committed to at the start of the year — then me, bringing it all together to work out what we should do next.”
Twenty-five years in retail leadership — scaling regional businesses into international ones, launching flagship stores in the most demanding global department store environments, and building wholesale networks across APAC, the United States, the United Kingdom and Europe. Restructuring leadership teams through rapid growth, building C-suite capability inside founder-led businesses, and taking operators through the transition to scalable operating models.
Then advising retailers from the outside, which is where the pattern became obvious. Large businesses solve this with a planning function, a BI team and an enterprise platform. Everyone else solves it on a Sunday night, by hand, and finds out too late.
The reports were never the bottleneck. The whole picture was.
Laminir is built alongside people who have led buying, operations and trading at the same scale — merchants and operators rather than analysts. That is why the judgment in the platform is encoded rather than generated. Every line of commentary comes from reading trading weeks for two and a half decades: what matters, what doesn't, and what to say when margin holds but traffic collapses.
The arithmetic runs in code. The judgment was already there.
Laminir
Where retail decisions get made, and kept.
We are working with a small number of fashion and lifestyle retailers in the pilot phase. If you would like to be part of it — or just want to see how it reads on your business — we would love to hear from you.