Agentic AI. The commercial partner every retail leader needs.
Purpose-built agents run the analytics across every lever, weigh it against where the market is moving and what the business has committed to, and put the decision in front of you while it still changes the outcome.
Built for retail leaders who have everything but time.
No data warehouse · No implementation project · Built by a retail CEO
Scale paid into the occasion window
↳ Revenue growth through full-price demand
Approved by the CEO
+$210K, margin held
Clear 340 units across three aged styles
↳ Gross margin as a non-negotiable
Approved by the buyer
$84K recovered, cover down 4.2w
Refund rate assigned to Digital
↳ Gross margin as a non-negotiable
Head of Digital
43.9% → 31% target by Q close
Clear or protect: $2.99M held above ceiling
↳ Board decision · Q4 exposure
Recommended, not yet decided
Window closes in 3 weeks
Illustrative
The problem
You have a platform for commerce, one for stock, one for paid, one for planning, one for the ledger — and a spreadsheet holding the bits none of them cover. Every number you need already exists. What you don't have is one place that reads them together, holds them against the plan, and does something about it.
The signals are scattered
Six platforms, each right about what it can see, none of them talking to each other. Someone assembles the commercial picture by hand, and by the time it lands the week is spent explaining the last one rather than deciding the next.
Nothing holds it to the plan
You set the direction in January. Twelve weeks of soft trading later, every department has quietly optimised for its own number. Nothing measures the decisions against what the business actually committed to.
The work that would shift it doesn't get done
The decisions get made in the meeting. Then the week fills up. The reorder waits, the clearance waits, the root cause is never looked at — and the quarter closes explaining why.
Visibility, alignment, execution. Laminir is built for all three.
What Laminir is
The layer above your systems, where the commercial decisions get made.
Laminir connects the commercial signals already sitting in your platforms and holds every critical metric in one place — trade, stock, margin, marketing, cash and people, across every department.
It reads them together against the direction you set, returns the decision that follows, and puts agents to work on the execution. The whole quarter rolls into a board pack that writes itself.
One aggregated view. One plan every decision answers to. One record of what you chose and what it did.
Total clarity
Every commercial lever in one place, read together rather than reported separately.
Anchored to strategy
Your declared direction frames every position and constrains every recommendation.
Agents that execute
Buying and planning today, with agents across other departments underway.
Board ready
The quarter assembled into a trading report your board can act on.
What it does
Every layer runs on the same data and answers to the same plan — so the trading conversation, the buying conversation and the board conversation are the same conversation.
Strategic anchors connect every layer. Define your business direction once. It frames the position, constrains what the agents recommend, sets the standard your team is held to, and opens the board narrative.
Agents
The analysis is only useful if something acts on it.
Each agent works a single decision, continuously — reading the same data, applying the same strategic anchors, and returning a recommendation with the reasoning attached.
Laminir doesn't raise the purchase order or change the price. It tells you whether to, and records what you decided. Authority stays with you.
What goes in
What goes in, and how it gets there.
Laminir reads a great deal more than a sales report. Trade, range, demand, capital and direction — every cycle, whether it arrives through an integration, an export or a template.
What it reads
Every cycle
Sales, plan and last year by market, channel and category — with the discount and return leakage underneath
Style-level performance, rate of sale, cover, sell-through and the aged position
Traffic, conversion, order value, basket and customer mix against the activation calendar
Stock at cost and retail, committed orders, margin and cash position
Strategic anchors, quarterly initiatives and external market signals
Read together, not reported separately. That is where the position comes from.
How it gets there
Your choice
Commerce, analytics, media and finance read directly. Most retailers connect commerce and analytics first
Where a system holds the data but not an API, we take the export and handle the mapping
Anything else arrives on a structured template built for the module
Almost every retailer runs a combination, and it changes as more is connected
Tech agnostic. Nothing to migrate, and no source blocks another.
Connect commerce and analytics for the smoothest run. Everything else can follow, and nothing waits on it — the modules you have bought work from the first cycle.
Why Laminir
Six dashboards, multiple spreadsheets and a slide deck. Still nobody can say what the quarter needs.
The team
The same gap, in business after business.
Laminir is built by retail operators. Twenty-five years in leadership — CEO and general manager roles running businesses into the hundreds of millions across Australia, the UK and Europe — alongside people who have led buying, operations and trading at the same scale.
Large businesses solve this with a planning function, a BI team and an enterprise platform. Everyone else solves it on a Sunday night, by hand, and finds out too late.
Laminir is the layer those businesses were missing. Built by people who have sat in those seats.
Who it is built for
Fashion and lifestyle retailers.
Every retailer makes these decisions every week, whether or not there is a planning team to make them. Laminir is the companion to the people making them — built by people who has sat in those seats, for businesses that don't have an enterprise platform behind them.
Laminir
Where retail decisions get made, and kept.
No data warehouse. No implementation project. No BI team.