Other tools tell
you what happened.
Laminir tells you
what to do about it.
Weekly commercial intelligence that reads across every lever simultaneously — paid, margin, inventory, strategy — and surfaces the non-obvious insight your team can't see from their own data.
Built for the decisions only the executive can make
Cross-lever
Aggregated across paid, margin, inventory, and strategy simultaneously
Longitudinal
Intelligence that compounds — each week builds on the last
Decision-first
Structured around what the Executive needs to decide, not what happened
Your team gives you data from their lane. Nobody gives you the view across all of them at once.
The trading director sees the revenue gap. The buying team sees the cover problem. The digital team sees the MER. Each of them is right about their lane.
Nobody sees that the revenue gap is caused by underinvestment, not channel failure. That the cover problem is blocking margin recovery. That scaling paid without fixing inventory will compound the GM$ gap, not close it.
That intersection is where the real decision lives. Laminir is built to find it — every week, before your weekly meeting.
Not a dashboard. A decision operating system.
Laminir ingests your trade data, reads across every commercial lever simultaneously, and delivers a structured intelligence brief — every week, before the meeting starts.
Ingest
Upload weekly sales actuals, digital performance, and GTM calendar data. Define your strategic anchors once. Laminir builds the context layer automatically.
Aggregate
AI reads across paid performance, inventory position, margin trajectory, and strategic initiative progress simultaneously — surfacing the cross-lever insight no single team can see independently.
Decide
A structured weekly brief arrives before your weekly meeting. Position, tensions, points to discuss, commercial exposure per initiative. The retail executive reads it in five minutes and walks into the room ready.
Intelligence architecture that compounds
Operational insights that improve with every data point
95%
Analysis automation
2-3 weeks early
Signal detection
4-6 hrs/week
Executive time saved
Executive Intelligence Delivery
Platform visualization
Enterprise-grade intelligence: Built for retail operators who need more than dashboards—strategic decision support that compounds with every week of data.
Intelligence that remembers.
Most tools reset every week. Context evaporates. Patterns go unnoticed. Every week starts from scratch.
Laminir maintains longitudinal memory across your trade history, initiative progress, and commercial decisions. Week four references week one. Week twelve knows what week four predicted. The intelligence compounds.
Strategic anchors persist across the quarter. Initiative trajectory is tracked, not just reported. When the pattern changes — whether improving or worsening — Laminir names it before your team does.
Week 1 is useful. Week 52 is irreplaceable.
Upload data. Define strategic anchors. Receive your first brief.
Trajectory patterns emerge. Initiative progress is tracked across the quarter. WoW momentum changes the interpretation of commercial recoverability.
Quarter closes. Strategic drift was caught at week 6. Two commercial tensions were surfaced before they became material. The brief told you what was unrecoverable before it was too late to act.
A full year of aggregated commercial intelligence. Seasonal patterns named. Initiative accountability visible. The business has a memory its team does not.
Unlike dashboards that forget, Laminir builds institutional memory across your trade history, strategic anchors, and commercial decisions. The longer you use it, the harder it becomes to replace.
What changes each week.
Three things the retail executive gets from Laminir that they don't get anywhere else.
The aggregated view
The cross-lever insight that's only visible when reading paid performance, inventory position, margin trajectory, and strategic initiative progress simultaneously. Your team can't produce this. Laminir does it every week.
"Paid efficiency is intact at 3.3x — the constraint is investment volume, not channel performance. Scaling spend without fixing cover will compound the GM$ gap."
The decision framing
Every strategic tension named, quantified, and framed as a decision — not a department action. The retail executive sees what only they can resolve, with a named window before the option closes.
"Paid Demand vs Inventory Exit — $97K revenue gap with a 7-day window before the seasonal demand peak passes."
The accountability loop
Strategic initiative progress tracked week-on-week. Trajectory named — advancing, holding, drifting. Commercial exposure quantified per initiative. The quarter doesn't drift without the retail executive knowing it at week two.
"Cover reduction initiative: Holding for three consecutive weeks. At current trajectory, 40-week target is not achievable by Q3."
One avoided markdown pays for a year. One captured demand window covers the subscription many times over.
The meeting starts.
Laminir delivers the brief before you walk in. Position, tensions, decisions — structured for the executive who needs to lead the room, not read a report in it.
Built for fashion and apparel retailers ready to run on intelligence