Pulse · 01
Your weekly trading brief, before the meeting starts.
Every Monday, Pulse reads across your entire retail business — sales, inventory, margin, paid media, and strategic initiatives — and delivers a structured brief in five minutes.
Paid channel efficiency holds but range depth and spend scale together suppress demand capture.
Revenue below plan by 42.9% — channel efficiency intact, constraint is investment scale
Inventory at 64.2w cover vs 40w target — scaling demand without exit velocity compounds margin risk
Margin at 40.0% vs 65.0% target — discount leakage and cover overhang driving gap
GROSS SALES
$86K
plan $150K
VS PLAN
−42.9%
variance
NET SALES
$56K
after deductions
GROSS MARGIN
40.0%
plan 65.0%
TRAFFIC VS PLAN
−72.3%
CONVERSION
0.52%
MER
3.30×
AOV
$130
The aggregated view
Cross-lever review shows the intersection of paid channel efficiency, suppressed investment, and insufficient occasion depth is the real block. None of these levers alone can close the gap.
laminir. Trade Intelligence · Confidential
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What you get
Trade verdict
A single clear statement on what happened this week and why — not a data dump, a conclusion.
Cross-lever diagnosis
The aggregated view across paid, inventory, margin, and digital that no single department can see from inside their own lane.
Points to discuss
A prioritised agenda for your weekly meeting. Each item has a named deadline so the room knows what closes when.
Quarter-to-date position
Where you stand against forecast and whether the quarter is still recoverable at current trajectory.
Strategic goals and initiatives
How each initiative is tracking. Status, trajectory, and the commercial cost of anything falling behind.
Strategic exposure summary
The dollar exposure per initiative at current settings. What it costs you to leave each problem unresolved this week.