How it works
Intelligence above. Execution below. Everything connected.
Laminir runs two layers simultaneously. Pulse delivers a decision-ready brief to your executive team every Monday. Ground agents handle the operational buying and merchandising analysis that follows, automatically and constrained by your strategy.
Getting started takes fifteen minutes, not fifteen weeks.
No BI team. No technical integration required before your first brief.
Define your strategic anchors
Before your first brief, you define what your business is committed to this quarter: commercial intent, margin posture, growth focus, inventory targets. Set them once. They persist across the quarter and shape every output Laminir produces — the weekly verdict, the agent recommendations, and the board narrative.
Choose how your data comes in
You have two options. Stay manual: upload your key metrics each week using the structured Laminir template. Takes five minutes. Or connect directly via Shopify and GA4 for fully automated data flow. Both approaches produce the same quality of intelligence. First brief runs the Monday after your first upload.
Set up your GTM calendar and initiatives
Upload your go-to-market calendar and quarterly strategic initiatives. Laminir tracks activation timing and initiative progress week on week, surfacing commercial exposure when things drift and briefing the buying team before every campaign goes live.
The platform
Two layers. One connected platform.
Every Monday
The weekly intelligence brief. Every Monday before the executive meeting, Pulse reads across sales, inventory, margin, paid media, and strategic initiatives simultaneously and produces a structured document. The executive sees a trade verdict, the cross-lever diagnosis that no single department can produce, a prioritised agenda with window close dates, QTD position, initiative tracking, and the commercial exposure per initiative if left unresolved. Reading time: five minutes.
Weekly and monthly
Three AI agents that run automatically alongside Pulse. The Style Action Agent reviews every active style weekly for reorder and markdown decisions. The OTB Agent calculates open-to-buy position by brand each month. The Margin Recovery Agent models clearance strategy for aged stock weekly. All three run off the same trading data that feeds Pulse, apply your strategic anchors, and produce structured briefs for the relevant buyer or planner. The executive sees a commercial exposure summary in their Pulse brief, not the full buying detail.
Strategic anchors thread through both layers. They frame the Pulse verdict and constrain what Ground agents recommend. Nothing drifts from what your business has said it stands for.
You choose how your data comes in.
Both approaches produce the same quality of intelligence. Neither requires a BI team or a lengthy implementation.
Manual upload
Use the structured Laminir template to upload your key weekly metrics: gross sales, net sales, margin, traffic, conversion, MER, AOV, and inventory position. Takes five minutes a week. No technical setup required. For OTB, upload your POS exports monthly using the same approach.
Direct integration
Connect Shopify and GA4 directly and Laminir pulls trading data automatically each week. The brief and agent outputs run without any manual input. Available as an add-on on Starter and Growth plans, and included on Enterprise.
Who it is built for
Two audiences. One connected platform.
The executive team
CEO / Founder
Strategic oversight without drowning in detail. The Pulse brief tells you what is drifting from your anchors and what requires your decision this week. Ground agent outputs surface as a commercial exposure summary — you see the buying risk, not the product list.
CFO / Finance
Forward-looking variance analysis with margin impact. OTB position and clearance exposure surface in Pulse each week alongside the trading verdict. Catch the financial gap at week two, not week eight.
COO / General manager
One platform connecting trading performance, buying intelligence, and operational execution. Trade meetings start with decisions already framed. Nothing falls through the gaps between departments.
The buying and planning team
Buyer / Merchandiser
Every active style reviewed automatically every week. Reorder candidates ranked by urgency with window close dates already calculated. Clear list with margin impact at each depth. The analysis that currently takes hours of manual Shopify exports is ready before the week starts.
Planner / GM — boutique
Open-to-buy position calculated by brand each month as actuals land. Overcommitted brands flagged before the window closes. Aged stock surfaced alongside OTB so buying decisions reflect the full inventory picture. No spreadsheet rebuild required.
Buying manager
Clearance strategy modelled rather than guessed. Three depth options with margin recovery projections, channel recommendation, and GTM calendar conflict check for every aged style. Decisions made with the full financial picture, not gut feel.
On the roadmap
Two more layers in development.
Align
Coming soonKPIs and accountability
Department KPI tracking against your actual strategic commitments. Carry-forward accountability that asks every week whether last week's committed actions were executed. Escalation flags before problems compound. Surfaces in the Pulse brief each Monday.
Compass
Coming soonMonthly board reporting
Monthly board packs assembled overnight by agent. Trading performance from Pulse, department KPI summary from Align, P&L commentary from your accounting software, and a strategic position narrative. The CFO reviews it. They do not build it.
Live in one trading week.
Upload your first data using the template or connect your systems. First brief the following Monday. No BI team required.