How it works
Set the direction once. Laminir holds every decision to it.
You tell Laminir what the business is committed to and where your numbers live. It reads every commercial lever together each cycle, returns the position and the decisions that follow, and keeps the record of what you chose.
Setting up
Three things to tell us. Then it runs.
No implementation project, no data warehouse, and no IT involvement before you see the first output.
Commercial intent, margin posture, growth focus, inventory targets. These are the standard every output is measured against — they frame the weekly position, constrain what the agents recommend, set what your team is held to, and open the board narrative. A margin-protection retailer and a growth-led retailer get different answers from identical data, because they should.
Every cycle
Read. Weigh. Decide. Keep.
The same four steps whether the cycle is weekly or monthly, and whether you bought one module or all four.
Read
Trade, range, demand, capital and direction — pulled from wherever they live and read together rather than reported separately.
Weigh
Against plan, against last year, against where the market is moving, and against what the business committed to at the start of the quarter.
Decide
The position and the decisions that follow, each with the reasoning attached. You approve, defer or override — nothing executes on its own.
Keep
What you chose, why, and what happened next. It sharpens the next cycle and it is still there when the board asks in six months.
The platform
Four layers, running on one set of numbers.
Weekly
The commercial position, before you ask for it.
Opens on the quarter — where you stand, what run rate is required from here, and where it lands at the current rate. The week is then read as evidence against that frame: the cross-lever diagnosis no single department can produce, the decisions that need making, and what each one costs if it waits.
Weekly and monthly
The buying and merchandising work, handled across the whole range.
Agents review every active style for reorder and clearance, calculate open-to-buy by brand as actuals land, and model the exit on aged stock. Each recommendation arrives with the numbers behind it and waits for approval. Where you override, the reason is kept and shapes the next cycle.
Weekly
Who owns which number, and whether last week's decisions happened.
Every director KPI against target, tracked through the quarter rather than assembled before a review. Committed actions are checked the following week, and when the same one carries twice while the number moves the wrong way, it escalates.
Monthly
The board pack, assembled from everything above it.
Trading and profit, cash and working capital, stock at cost and retail, quarter position and risk. Built from the same published figures the business traded on, so the board pack and the weekly read agree by construction — with every reconciliation failure disclosed on the first page.
Strategic anchors thread through all four. They frame the position, constrain what the agents recommend, set the standard your team is held to, and open the board narrative. Nothing drifts from what the business has said it stands for.
Where the data comes from
Tech agnostic. Nothing to migrate.
Laminir reads what your systems already hold. It does not own the transaction, and nothing has to move.
Commerce and POS
Sales, orders, stock and product across every market and channel
Buying
Purchase orders, supplier data and the aged stock position
Media and analytics
Spend and revenue by channel, traffic, conversion and customer mix
Finance
Costs, balances and the figures below gross margin
Targets
Strategic anchors, initiatives and the KPIs each director owns
External
Market, trend and category signals read alongside your own numbers
Connect commerce and analytics for the smoothest run. Everything else can arrive through an export or a template, and no source blocks another — the modules you have bought work from the first cycle.
What stays with you
Nothing executes on its own.
Laminir does not raise the purchase order, move the stock or change the price. It tells you what to do and records what you chose, so every recommendation is auditable and every outcome traceable.
Every figure is computed before the model sees it. The commentary restates numbers; it never derives them. The same input produces the same answer every time.
Your systems own the transaction. Laminir owns the position. Authority stays where it belongs.
Getting started
Running in one trading cycle.
Set your anchors, point us at your numbers, and the first output lands on your next cycle. No implementation project, no data warehouse, no BI team.