Laminir for buying and planning
Every style worked. Not just the twenty you had time for.
Agents review the whole range every cycle — reorder, clearance and open-to-buy — against sell-through, rate of sale, cover and the buying window. Each one arrives with the reasoning attached and waits for your call.
It isn't judgment you are short of. It is hours.
You know what to do with a style once you have looked at it. The problem is that there are eight hundred of them and the window closes on Friday.
Only the top lines get looked at
The best sellers get chased and the worst get marked down. The middle — where most of the range and most of the capital sits — gets reviewed when someone finds an afternoon.
The reorder window closes quietly
By the time a style proves itself, lead time has eaten the season. The decision was available three weeks earlier and nothing surfaced it while it still mattered.
Aged stock arrives as a surprise
It builds a week at a time and shows up as a number in a board pack. By then the clearance is deeper, the margin is gone, and the cash was tied up for two quarters.
What changes
The whole range, every cycle, worked before you open it.
Reorder before the window shuts
Sell-through and rate of sale against lead time and the weeks left to trade it. A style earning a repeat is flagged while a repeat is still possible, not once the season has moved on.
Clearance while it is still worth something
Cover, aged position and discount depth read together. The exit is proposed at the depth that clears it, not the depth you are forced into two months later.
Open-to-buy that reflects the actuals
By brand and month, against plan, aged stock and what is already committed. Built for indent buying, where the commitment lands long before the sale.
How it works with you
It does the analysis. You still make the call.
Nothing is executed automatically. No purchase order is raised, no price is changed, no stock is moved. Every recommendation arrives with the numbers behind it and three options: approve, defer or override.
Where you override, the reason is kept. It feeds the next cycle, and it is there when someone asks in six months why the buy went the way it did.
Your judgment is the point. The agents just make sure you are applying it to the whole range instead of the part you had time for.
Approve
The decision is recorded and the outcome tracked
Defer
It returns next cycle with the position updated
Override
Your reasoning is kept and shapes what comes next
What you will use
Three agents, one cycle, the whole range.
Alongside what you have
Already running a planning tool?
Keep it. Laminir reads what your range and planning tools already hold rather than replacing them, and adds the layer above: the commercial position the buy answers to, the strategy it is measured against, and the record of what was decided.
A planning tool tells you what the range is doing. Laminir tells you what the business needs the range to do, and holds every buying decision against it.
Nothing to migrate. Nothing to rip out.
Buying and planning