Sub-processors

Cloud hosting and application infrastructure

Data processed: All data transiting the application; application logs

Authentication and identity management

Data processed: User names, email addresses, authentication metadata

Database and structured data storage

Data processed: Trading data, briefs, retailer configuration, recipient email addresses

Workflow automation — moves data between systems and runs the weekly intelligence pipeline

Data processed: Trading data in transit, retailer configuration

AI and language model provider — generates commentary and agent outputs

Data processed: Aggregated trading metrics and strategic context submitted for analysis

AI and language model provider — strategy extraction and summaries in Align

Data processed: Strategic plans, KPIs and aggregated performance submitted for analysis

Transactional email delivery — briefs, notifications and service messages

Data processed: Recipient email addresses, brief content

Subscription billing and payments

Data processed: Billing contact name, email address and payment details

Connected commerce platform — source of authorised trading and inventory data

Data processed: Sales, product and inventory data accessed via API under your authorisation

Connected point-of-sale system — source of authorised trading and inventory data

Data processed: Sales, stock, purchase order and receipt data accessed via API under your authorisation

Connected data warehouse — source of authorised marketing performance data

Data processed: Aggregated channel, campaign and product attribution metrics, read-only under your authorisation. Laminir holds no data in Google Cloud.